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| Title: | Publicity & Marketing Assistant |
| Description: | Kensington Publishing is seeking a Publicity & Marketing Assistant to work closely with our Senior Communications Manager/s to develop innovative campaigns and provide author support.
Candidate should have superior writing skills, the ability to think strategically, a keen sense for reaching niche audiences, and strong multi-tasking skills to help execute campaigns. Reporting to the Senior Communications Manager, you will assist in developing and executing campaigns to promote your assigned titles through both earned and paid exposure. Kensington’s offices are located in Manhattan, with most staff working on a hybrid basis (2 days/week in office), but we are open to fully remote candidates as well. Salary is $40-48k/year depending on experience. BENEFITS INCLUDE · Health; Dental; Bonus; Profit-sharing · Matching 401(k) program · Competitive PTO model · Week off between Christmas and New Year’s + additional holidays · Hybrid and full-time remote work opportunities · Alternating four-day work week between Memorial Day and Labor Day RESPONSIBILITIES: · Research new media and influencer outlets/contacts and create targeted pitch lists · Assist Senior Communications Manager/s in developing and implementing effective marketing and publicity campaigns for assigned titles. · Conceive, draft, edit and review marketing content on a daily basis. · Write promotional copy for press releases, pitch letters, catalogs and sponsored content. · Pitch and secure interviews, events, blog tours, partnership opportunities, reviews, brand partnerships and other PR initiatives to promote books / authors. · Provide author support as needed and work with authors to develop their brands. · Maintain records; monitor, track, circulate and analyze relevant media coverage and marketing strategies. · Work closely with Senior Communications Manager/s to plan and attend large scale events at fan conferences. · Help organize and attend Kensington-branded, multi-author events and mini-cons in partnership with indie bookstores. · Coordinate and collaborate with in-house Social Media Manager as needed. · Identify potential partners and new opportunities for promoting Kensington books and developing authors’ brands. · Handle book mailings and review copy requests. · Research and present strategies at relevant in-house sales meetings. |
| Requirements: | · Ability to research outlets, reviewers, producers, bloggers and influencers necessary to securing exposure for commercial fiction books and authors.
· Passion for commercial fiction and mysteries in particular. · Excellent writing and promotional copywriting skills. · A keen sense for identifying and reaching niche audiences. · Strong multi-tasking skills to strategize, plan and execute campaigns. · Knowledge and understanding of the publishing process. · A proven ability to generate creative story ideas, pitch angles and pitches. · Ability to take initiative on assigned projects/tasks and work with minimal supervision. · High level of familiarity with Microsoft Office, particularly Outlook, Word, and Excel. · Familiarity with Adobe Suite is a plus. |
| Company: | KENSINGTON PUBLISHING CORPORATION |
| Short Description: | Kensington Publishing is an independent, family-owned commercial publishing house known for the diversity of its authors and books. Founded in 1974, the company is based in New York and can be found online at KensingtonBooks.com. |
| Location: | New York, NY (Hybrid, 2 days a week in-office), open to remote. |
| How To Apply For This Job: | To apply, please send resume with writing samples (press release, sample pitch, marketing content, etc. – whatever you think represents your skills!) to Larissa Ackerman, Senior Communications Manager: lackerman@kensingtonbooks.com |
| Date Posted: | 11/11/2024 (Ongoing Job Posting) |
